Blog - Association of Certified College Funding Specialists

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Use Diagnostic Questioning in Your Seminars & Workshops

We have been testing various marketing strategies and client approaches getting ready for our reorganization and marketing launch in January, but I can tell you that without a doubt there is ONE simple client approach that works best. For lack of better terminology, I will just call it “diagnostic questioning”.…
 

Marketing Plan Bullet Points for Your College Funding Business

As financial professionals, we spend a lot of time explaining and reinforcing to our clients the importance of following a financial plan. However, only a small percentage of us take our own advice when it comes to marketing plans. Many take on a haphazard approach that consists of an occasional…
 

FORUM REPOST - Low EFC: There IS too much of a good thing!

The following is a response made by one of our members, Jessica Berkowitz Minier, CCPS®, on our member-only discussion forum. Like myself, she has been in the financial aid “game” long enough to see everything. I personally recognize her knowledge with the utmost esteem. Her explanation of a particular client’s…
 

New Graduate Earnings Data for Career College Programs

Today, for the first time, the U.S. Department of Education released data showing the typical earnings of graduates of the thousands of career training programs offered by colleges across the country. This release continues the Obama Administration's efforts to help students make more informed decisions about college enrollment and to protect students…
 
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